About Us

Welcome to The Marketing Shop, a graphic design and marketing company that has been committed to delivering exceptional creative solutions for businesses for over 20 years. With a specialization in branding and logo design, along with graphic design, printing, presentation materials, merchandise, digital design, and direct mail, we are dedicated to helping our clients establish a strong and captivating presence in today's competitive market. Our team of talented designers work collaboratively to craft visually stunning and impactful designs that not only capture attention but also leave a lasting impression on your target audience.   

 

The Owner, Vicky Winkler has worked in the field of marketing for  35 years, except for a brief break in her career to serve in the Peace Corps in 1995 as a micro business consultant. Vicky worked for General Motors for 11 years and helped launch the Saturn vehicle. She worked for New Horizons Rehabilitation Services for five years, in the role as their Director of Marketing. Vicky received her Bachelor's Degree in Marketing Management from Kettering University and her Master’s Degree in Business Administration from Oakland University. Vicky is also an adjunct professor of Marketing at Macomb Community College.

 

Meet The Team

Our impressive team of designers truly stand out from the pack! They work seamlessly together and consistently delivering amazing results. Their combined skills, dedication, and camaraderie make the difference in the work we produce.

"Teamwork is the secret that makes common people achieve uncommon results."

~Ifeanyi Enoch Onuoha~

Meet The Team

Vicky
Mariah
Derek
Emily
Justin
Lisa
Sugar
Sumbag

Podcasts

The Entrepreneur Breakthrough Lounge

Marketing consistency is crucial for small businesses and nonprofits, yet many overlook its importance. Listen Vicky discusses the evolution of marketing and the challenges faced by modern entrepreneurs. Vicky talks about the need for a strong brand identity, and remaining consistent across all communication channels. Consistency is crucial!

Radio Free 501c

Marketing supports many aspects of what nonprofits do but its relationship to Fundraising is a special one -- and that's why they should be Best Friends Forever (BFFs)!! Listen to get Vicky’s take on those annoying mailings with the too-long letters stuffed with chatchkes.

Manufacturing eCommerce Success

If you’ve been handing out marketing materials that make you cringe, it’s time for a change! Vicky will dive into practical strategies for creating professional, impactful marketing that truly represents your brand.

Lead with LeAnn

With 35 years in marketing, Vicky enhances branding and creates captivating materials for businesses and nonprofits. Her expertise spans corporate to entrepreneurship, highlighting marketing's impact.

How To Make a Great Product Podcast

Listen to talks about brand consistency and delivering unexpected product packaging delights on the "How to Make a Great Product Podcast" with Mel Boldt and Associates!

The Nonprofit Exchange Podcast

Having been in the marketing field for almost 35 years, focusing on working with nonprofits, Vicky has learned the importance of branding and having stellar marketing materials. When potential donors of today evaluate charities within seconds of being exposed to the organization, it can make or break a nonprofit without them even realizing it!

Socially Paid with Attaliah Strubel

Have a listen to Vicky’s latest interview and find out…

  • Is investing in a great logo really worth it?
  • Can a poorly-designed logo damage your brand?
  • Why it is better to do your branding right the first time
  • An online branding horror story (yikes!)
Gratitude Greek with Kandas Rodarte

Gain valuable insights on marketing, branding, and professional networking from marketing professor, Vicky Winkler.

Yeukai Business Show

Vicky shares her background and expertise and emphasizes the importance of having a plan, getting organized, and networking to ultimately achieve success.

Dreamers Believers & High Achievers Podcast with David C. Lee

Learn why spectacular branding is the secret weapon for success with Vicky Winkler.

Marketing Masters

Explore the multiple elements that contribute to a memorable brand identity.

No Labels, No Limits podcast

Learn about the importance of marketing, strategic thinking, and effective branding for nonprofits.

Talent Empowerment with Tom Finn

Hear about Vicky’s experience working at General Motors, the ups and downs of entrepreneurship, and more!

LifePix University

When you start a similar business to the one you are currently doing, should it be part of your current business or is it better to split them into 2?

Good Neighbor Podcast with Lisa Swiftney

Learn all about The Marketing Shop and what makes us a good neighbor!